My thoughts on Apple Hey Siri Event

iPhone 6s and iPhone 6s Plus

First let’s talk about the iPhone. Probably the biggest change to the iPhone 6s versus the iPhone 6 is 3D Touch. 3D Touch is the ability for the iPhone to detect deep presses versus a regular press. We first got introduced to this feature on the Apple Watch under the name Force Touch. I’m guess that Apple may have been “forced” to change the name. (yes pun intended). This interaction will cause quite a bit of fragmentation for a while until the iPhone 5, 5s, and 6 models leave the market as the only device to support it will be the iPhone 6s models. The changes this brings may be time savers for all of us users. It will give you access to information and features of applications much faster. A few examples shown included getting to the “selfie camera” quickly as well as calling your favorites by doing a hard press on the phone app.

The other normal upgrades happened as well faster CPU and upgraded Camera. Some of the things done in the technology behind the camera sensor might be pretty amazing. Adding 4k brings some interesting things as well. The baffling thing though is why did we keep the storage so low on the starting models. 16GB doesn’t cut it in a 4k world. Apple did cut their cost of iCloud so that may be the play but still 16GB? The new feature also brought to us is Live Photo. Basically it takes a video 1.5 seconds before the still and 1.5 seconds after. It is pretty interesting when you watch the demo.

Apple TV

Although the update to the Apple TV may not look like a major update to most as it does have some of the “me too” feel to it, I feel it may be a bit of a sneak attack. Apple has one of the best App ecosystems. With an App Store now available for Apple TV we may see a large amount of both TV and games make their way over to the Apple TV. If Apple is right that Apps are the future of TV we will be in for a evolution for cord cutters that may accelerate. Time will only tell though.

iPad Pro

The most interesting presentation last week was that of the iPad Pro. Apple truly is trying to push the post PC era. The most confusing thing for me was that Microsoft jumped on stage with Apple to show Office on the iPad Pro. This shows us a different Microsoft. It is apparent they will keep their focus on selling their services around Office 365.

The iPad Pro will need to find its market though. I feel it is targeted at the artist market which is a good spot for it. If we see more business applications coming over to the iPad we may see it as the device of choice for most executives and creatives. The desktop/laptop market will be only for engineering and higher computing needs such as video and photo editing. I expect the software for the iPad to grow quickly over the next year with the new form factor. I myself want one right off the bat. I’ll be interested if it feels like a true replacement for my 12” Macbook or not.
From all reviews the Apple Pencil is as amazing as it was made out to be. If it is as accurate as they say I’ll be pleased. As soon as I get my hands on one I will write my review. Till then the future for Apple looks bright to me.

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