In general I thought WWDC was pretty lack luster. To be clear I also think MSBuild and Google I/O were also pretty lack luster. We are in some form of a lull right now in the tech industry. It is apparent Machine Learning is here to stay and there are a few different approaches between the big three right now. Augmented Reality is also here to stay but there needs to be better hardware to the market to make it a reality. The platforms continue to advance though. So what are my take aways from Apple’s presentation?
Well My first thought is iOS is stabilizing, watchOS is maturing, tvOS is growing, and macOS is getting more iOS like sprinkles on the top. The one thing Apple truly has over the competition is a unified platform. The seamless ways everything works together is a great selling point. The demos of taking a photo leveraging your iPhone to put a picture into a presentation or document shows how you can leverage your tools together. There really isn’t any way Windows or Google can approach this today due to the scattered nature of their experiences.
It was very interesting seeing Apple start off by talking about ARKit 2. I didn’t really expect that out of the gate. I would have expected more talk about other features like Siri Shortcuts or Machine Learning to keep up with the Google Factory. I still have a strong belief that Apple will solve the hardware problem through an accessory glasses that leverages wireless communication to your phone as the brain. We will have to wait and see though. To bad they are not showing any early hardware even yet. I don’t think the right approach is holding an iPad up to use it for AR.
Apple’s other big push I thought was note worthy is their continued pressure on being the platform for privacy. Apple can ride this for quite a while. Even their Machine Learning strategy is unique and focused primarily on device. Time will tell if they can continue to push their Machine learning platform. I’m hoping to get some time with it soon to see what it can actually do versus the other platforms.
Siri Shortcuts brings some options to the table to really allow App developers the opportunity to create new unique experiences, while putting the power in the hands of the users to do their own automation. I can’t wait to play with that either but I need to get another device to use so I have a primary device that is not running a developer build.
The rest of the presentations around animojis and memojis while entertaining don’t seem like something I want to use daily. Even FaceTime updates don’t scream out to me. My best hope now is new hardware later this year for the platform although I don’t think we will see much for Macs only iPad updates.